Category Archives: Vision and Goals for Your Business

March 2017 Newsletter – 5 Steps to Beating Your Competition Through Branding

5 Steps to Beating Your Competition Through Branding

Do you want to generate ever increasing profits in your business? Would you like to separate your business from its competition and eliminate comparison shopping? Wouldn’t it be great to have instant name recognition for your business?

You can obtain all of the above and more by developing a powerful and attractive brand for your business!

The Importance of Branding

The textbook definition of a brand is the name or symbol used to identify and distinguish a specific product or business. A brand is the overall image or Small Business Planning in Atlanta, Georgiavalue statement you are trying to create in the market for your product or business.

But, why is having a brand image important?

Developing and communicating a brand reduces the perceived risk to your customer of making a purchase decision. With a strong brand identity, your customer feels that your product or business has a known identity, thereby reducing the uncertainty and risk they face compared to purchasing another product.

We see the substantiation of strong brands in the 2016 study by Brandz of the Top 100 Most Valuable Global Brands. Some of the top brands were Google, Apple, Microsoft, AT&T, Facebook and VISA and as a result they are able to dominate their respective marketplaces and achieve the aforementioned results.

The Results of Branding

As companies focus on developing their brand identities one can see the results right in front of them, particularly when they incorporate an impactful and memorable tagline into their brand.

For instance, Arby’s restaurants has developed “We have the meats” into great name recognition. The Sandals Resorts brand of “luxury included” communicates that it provides serene blue water, white sand and casual fun in the sun. Lastly, regional fast-food chain Zaxby’s has developed the brand of a having fast-food experience that is cut above other fast-food chains with great food images in their commercials and the tagline that their food is “indescribably good”.

How would your life be different if you could charge a premium for your product (I will use the term “product” to include services in this article)? Additionally, people want to work for an organization that is going places so what would it be like to have employees jump at the opportunity to work for your business?

The Benefit of Successful Branding

Small Business Planning in Atlanta, GeorgiaYour brand (defined as “the name used to identify and distinguish a specific product or business”) starts with psychological connection to your market and continues on to the actual experience that a customer has with your product or business.

The psychological brand identification is created in the mind of your target audience by your marketing program; its intention is to create the expectations in your customer’s mind that your product’s quality surpasses or is better suited for their needs than that of your competitors’. The experiential aspect includes the combination of all interactions with your business or its product. This is what is known as their “brand experience.”

The Power of Branding

Having a recognized brand is one of the most beneficial and powerful elements in your marketing plan providing unique marketing opportunities to your business and your product.

The power of branding is that it sets an expectation in the mind of your customer of what they will experience with your product or business.

A brand is the overall image or value statement you are trying to create in the marketplace for your product or business. It is what you want to be known for. Your brand should be what you are famous for; such as having the best hamburger in town or phenomenal customer service.

If this expected experience becomes a known commodity in the marketplace you will be able to catapult your product or company ahead of your competition. The ultimate level in branding is that you are perceived as the only one that does what you do, thus eliminating all of your competition.

Branding is for Organizations of All Sizes

Bear in mind that you don’t have to be a big business to develop a brand. Branding is available to any business – it is just the size of brand area that Small Business Planning in Atlanta, Georgiachanges. The scope of your brand could be your city, county, region, state, section of a country, the entire country, or worldwide.

Let me share three local brand success stories in the North Atlanta area where I live.

  • Alpine Bakery developed a reputation for exquisite desserts, expanded to a much larger location, and started a companion, co-located restaurant, while still supplying desserts to various other restaurants.
  • A local restaurant developed the image of an upscale diner with a very impressive menu, desserts to “die for,” and a unique logo to establish a string of diners – Diner at North Point, the Diner at Sugar Hill, etc.
  • Reliable Heating & Air used its great reputation, marketing savvy, and brand message to expand into plumbing, electrical and home performance, all branded with the “Reliable” name.

Five Steps to Developing Your Brand

There are five steps to fully developing a brand:

  1. Determine your intended brand identity
  2. Validate your brand identity by asking questions of your prospects and customers such as:
    1. What do they think when they hear about or see your business or product brand?
    2. How do they describe your business or product brand to others?
  3. Fully develop your branding by making changes to your brand based upon step 2.
  4. Determine how you want to communicate your brand to your target audience.
  5. Implement the marketing and promotion of your brand throughout all of your marketing materials and efforts.

Begin today to build your brand recognition by analyzing your business’ strengths and weaknesses and the message you are currently communicating to your market. Then make the necessary changes so that your target audience has a positive brand image of your business firmly etched in their mind.

In this way, you will create a business that can charge a premium for its products, grow its profits, differentiate itself from its competition, gain instant name recognition, and attract good employees. Who knows? You may grow your brand reach to your county, state, country or the world in a few short years.

If you need assistance with fully developing your Brand Image, please contact us using the below information so we can show you how beat your competition and separate your business from the rest of the pact via your Brand Strategy.

Fountainhead Consulting Group, Inc. is an Innovation and Business Planning firm. During the past 17 years we have shown over 1,200 companies how to achieve their goals by using our unique, comprehensive and systematic, innovation, business planning and growth Structure of Success™, Innovation Academy™ and FastTrak Innovation Program™ methodologies. Using the components in these methodologies, each month we examine an aspect of how to transform your business or organization into a true 21st Century operation.

Office phone: (770) 642-4220                                             

www.FountainheadConsultingGroup.com

George.Horrigan@FountainheadConsultingGroup.com

January 2017 Newsletter – The 5 Essentials for Achieving the Goals for Your Company

The 5 Essentials for Achieving the Goals for Your Company

Recently I was talking with a company President and they shared that 2016 had been a record year for them in terms of Revenue and Profits and that things had really come together for them in 2016. But they went on to express their concern for breaking those numbers in 2017.

As I reflected on their concern I realized the more basic question is, what is the necessary ingredient in a company to cause leadership, management and staff to keep trudging up the hill to bigger and greater achievements year after year?

My experience is that this one ingredient is having a “compelling” Vision for where you want to take your company.

However, in some organizations developing or having a Vision, is just something to “check off the list”. It can just be a “yep we did that” thing versus developing and operating based upon having a “compelling” Vision that engages and motivates your entire company on a daily basis.

Definition of a “Compelling” Vision

Let’s break this concept of a compelling Vision into its two components. First the Vision portion:Small Business Planning in Atlanta, Georgia

Vision is the direction or destination of where you want to take your organization. In other words, what does a successful and thriving business looks like to you? This is cannot be a pie-in-the-sky Vision, but a concrete, specific, and detailed description of what you want your company to look like.

Second, “compelling” means that your Vision is so attractive, captivating, and engaging that people are drawn to it.

For instance, Google’s overall Vision is to “organize the world’s information,” and the results of this it can be easily seen in the many game-changing products they have introduced. Likewise, because of their compelling Vision, Google is one of top businesses with regards to employee productivity, and it is one of the most desirable companies for which to work.

There are five audiences for your Vision. A “compelling” Vision for your organization should impact each of these audiences in the following ways. It should be:

  • Crucial to Customers
  • Essential to Employees
  • An Outstanding Opportunity to Owners and Investors
  • Significant to Suppliers
  • Supportive to Society

Crucial to Customers

Small Business Planning in Atlanta, GeorgiaYour customer must feel that by dealing with your business they will increase their likelihood of success. Your Vision statement must clearly and unequivocally state the “win” they will receive by dealing with you and by being your customer. They must see that not only are you useful to them, but also that:

  • Your product/service is better at meeting their perceived need then your competitor’s product/service
  • They can trust you to deal with them in a desirable manner
  • The value that they will pay you for your product/service is worth the resulting benefit

The words, word pictures, and images from your Vision Statement of how your business will fulfill a customer’s perceived needs is the most important part of any organizations’ Vision.

Most of us have heard that word-of-mouth advertising is the most effective form of advertising for any business. In order for a customer/client to be an advocate for your business they have to feel that they have entered into an ongoing “win/win” relationship with your organization.

A customer recommending you is much more powerful than you trying to sell yourself to the potential customer— because unlike you, your advocate has less to gain from the experience. You can only create customer-advocates by identifying their needs, exceeding their expectations, and in this process delivering something that they consider to be very good value – which should be part of your compelling Vision.

Essential to Employees

Because a company needs employees to survive and grow, and employees need a business by which to be employed, there is mutually beneficial relationship between your organization and your employees.

Your employees’ engagement in your organization manifests itself in two ways. First, your employee must feel that by working for your company they are a partner with you in serving your customers. Therefore, it is necessary to cast a compelling Vision to your employees so they feel that they are part of something bigger than themselves.

Second, employees want to know you are taking care of them, giving them a fair deal, and in essence providing a “win” employment experience for them. Employees want to feel valued and be a partner with the organization’s “management” in fulfilling its Vision.

Consequently, your Vision statement must plainly and explicitly communicate what the “win” is for your employees. They must see how you plan to take care of them and meet their needs. If both of the areas are properly addressed and included in your Vision statement, then your employees will go the second and third mile for you and your customers.

An Outstanding Opportunity to Owners and Investors

Your company may start with you as the only investor but at some point you may need additional capital. Your Vision and consequently your Vision Statement must Small Business Planning in Atlanta, Georgiaentice people to invest.

Additionally, sometime down the road you may want to sell your company. Your Vision Statement should be compelling to potential future owners and investors.

Alternatively, if you are a publically traded company, your Vision should attract people and organizations to purchase your stock. Likewise, with a Not-for-Profit entity – its Vision needs to attract donors.

Keep in mind that part of the attraction of an investor to your organization is how Crucial to Customers and Essential to Employees is your Vision. So the first two ingredients of a compelling Vision have multiple roles.

Significant to Suppliers

An organization cannot exist without suppliers (vendors). Suppliers, in turn, need to have customers for their company to stay alive. Therefore, except in the case where a supplier is so large that you as their customer are insignificant to their revenue stream, there is a stakeholder relationship between your organization and its suppliers.

The goal is to engage your suppliers in such a way as to make them want to provide you with the best products/service and customer service.

I have found that when you communicate your organization’s compelling Vision to your key suppliers they will respond positively to big requests and sacrifices. This is because they can see how meeting your needs in more than just an average way will in turn enable them to achieve their goals.

Sharing your compelling Vision for how your company can allow them to achieve their goals will entice them to go the second mile for you because they can see how doing this will ultimately enable them to grow faster and be more profitable. Wal-Mart regularly does this with their suppliers and that is why its suppliers go the extra mile to meet Wal-Mart’s needs.

Supportive to Society

Small Business PlanningThe Vision for your organization should demonstrate how your company is now and will make the society in which it operates and the world in general a better place.

A company should not only want to achieve its internal goals, it must figure out and then execute the plan for how it will positively impact society. This includes determining and stating the tangible ways it will strengthen the society in which it exists.

Because of their size, the area of an organization being Supportive to Society is more important to larger companies because of their public profile and the need to be a “good corporate citizen”.

It is important to note that a significant part of being Supportive to Society is how well a company meets its customer’s needs and takes care of its employees. So the first two ingredients of a compelling Vision also have a key impact in this area.

If you need assistance with how to develop and implement a “compelling” Vision that addresses all five audiences of a Vision for your organization, please contact us using the below information so we can show you how to make this a reality for your company.

Fountainhead Consulting Group, Inc. is an Innovation and Business Planning firm. During the past 17 years we have shown over 1,200 companies how to achieve their goals by using our unique, comprehensive and systematic, innovation, business planning and growth Structure of Success™, Innovation Academy™ and FastTrak Innovation Program™ methodologies. Using the components in these methodologies, each month we examine an aspect of how to transform your business or organization into a true 21st Century operation.

Office phone: (770) 642-4220                                             

www.FountainheadConsultingGroup.com

George.Horrigan@FountainheadConsultingGroup.com

December 2016 Newsletter – The Three Keys to Building Your Team’s Morale

The Three Keys to Building Your Team’s Morale

According to a recent Gallup report, How Millennials Want to Work and Live, almost two-thirds of millennial workers say they are not fully engaged with their employer’s mission. This sentiment is reflected the overall workforce as well.

A key to someone embracing a company’s overall purpose is the effective communication of an organization’s goals to team members and the related encouragement a person receives from management and leadership as they pursue the entity’s goals.

Penn State

Over the past three years and particularly during the 2016 College Football season I have been struck by how Penn State’s Head Coach, James Franklin modeled effective communication and encouragement to his team. Coach Franklin (BTW, I am not a Penn State Alumni and I am impartial regards to his team – but have only observed his remarkable leadership style) has had a dramatic impact on Penn State’s football program in that they just achieved a Big 10 Championship and a berth in the Rose Bowl – in only the three years since he arrived.

What is particularly noticeable about his leadership is how focused and under control he is during interviews, but how enthusiastic and congratulatory he is with his players on the sideline when they do something admirable.

So how does this apply to your organization?

As you lead your company, keep in mind one of a leader’s chief roles is encourage their personnel and be the cheerleader who makes their employees feel good about their efforts to achieve the goals and Vision of their business. This results in building high company morale. I would like to look at thee aspects of this.

I. Celebrating Successes

One of the most important aspects of encouraging your personnel is recognizing the progress that is being made towards the business’ goals. This is because people Small Business Planning in Atlantaneed to feel that it is worth their while to keep plugging away at the goal in front of them.

Having one-on-one chats, group meetings, and companywide events where the mile markers on the road to your organization’s goals are celebrated is a key to keeping morale high. A wise business owner takes advantage of every opportunity to encourage their employees by celebrating their business’ achievements.

Give Verbal “High-Fives” and “Hugs”

If you see Coach Franklin on the sideline he is regularly “high-fiving” and hugging his players as they come off the field after making a great play – and you can tell his players LOVE this. While giving someone a physical high-five or hug is not appropriate in most companies, alternatively, when was the last verbal “high-five” or “hug” you gave to one of your employees after they did something really great? Regularly doing this will instill within them the importance of their overall effort in making a difference in your Customer’s lives and the world.

A business owner that does not regularly and sincerely encourage their employees is missing a great opportunity to build company morale. The danger of not encouraging your employees is that they will get burned out, jaded, and discouraged which can lead to them not giving their best efforts in pursuit of your business’ goals.

II. Empowering Your Personnel

When viewed in conjunction with the above process of leading and encouraging your employees, the concept of empowering your employees is a very important part of your overall goal to keep morale high. How do you empower your personnel (both employees and contractors)? There are three steps, namely:

  • Developing and sharing a compelling Vision for your company with your personnel
  • Creating the organization that includes the Systems that is required to achieve your Vision
  • Providing the resources (e.g., equipment, Information Technology, personnel…) that are required in order to achieve the Vision for your business

Coach Franklin’s players have reported that they have bought into his Vision for the team and that he is very organized in the execution of his overall program and his detailed game plan. This results in them feeling empowered to great things.

The Secret is Doing All Three Steps

Please be aware that unless you do all three of the above, “empowering” your personnel can backfire. For instance, if you share your Vision to your personnel and create the organization required in order to achieve your Vision, but do not provide the resources that are required in order to achieve your Vision for your business, you will thoroughly frustrate your personnel and debilitate their spirits.

However, if you have properly developed and conveyed a compelling Vision and the related company goals to your personnel and then empower them, you will be amazed how people will respond to various challenges.

III. Abounding Optimism

Small Business PlanningAn integral part of moving your organization toward its Vision is that you as a business owner or leader must be optimistic and must communicate that optimism to your personnel.

If you see an interview with Coach Franklin, you will very quickly notice his optimism. The quiet confidence that he knows where he wants to take his football team and how to get there is unmistakable. And his players positively respond to his approach.

Likewise, if you look at virtually any truly successful organization and the leaders of that company, you will see that great leaders are always optimists. Having started and operated 9 companies I know that being the leader of a company is a daunting task that at times may seem to be overwhelming. But the special thing you as leader of your company bring to the table is your Vision, your dreams and goals for your organization.

However, on a daily basis your employees are on the firing line in your operations and they see all of your business’ warts – up close and personal. This can dispirit them and get them down. Therefore, they are sorely in need of the optimism that comes from you knowing where you want to take your company and how to get there.

If you need assistance with how to put encouragement to work in a practical way in your organization to elevate your team’s morale and performance, please contact us using the below information so we can show you how to make this new year the best ever for your company.

Fountainhead Consulting Group, Inc. is an Innovation and Business Planning firm. During the past 17 years we have shown over 1,200 companies how to achieve their goals by using our unique, comprehensive and systematic, innovation, business planning and growth Structure of Success™, Innovation Academy™ and FastTrak Innovation Program™ methodologies. Using the components in these methodologies, each month we examine an aspect of how to transform your business or organization into a true 21st Century operation.

Office phone: (770) 642-4220                                             

www.FountainheadConsultingGroup.com

George.Horrigan@FountainheadConsultingGroup.com

November 2016 Newsletter – “Future Proofing” Your Company for 2017 and Beyond – Part II

“Future Proofing” Your Company for 2017 and Beyond – Part II

We have all been there – you are out of the office using your Smartphone, Tablet or Laptop and you want to print something. But lugging a bulky printer with you is not feasible.

Enter a company named Zuta Labs, which recently introduced new mobile, robotic printer (that ships in early 2017) the size of a baseball which enables people to print anywhere and on any size paper!

They used the concept we introduced in the October Newsletter of “How Ought the World to Work” to develop an ideal solution to printing something when you are out of the office.

They reasoned that printers are essentially a print head running back and forth on a moving piece of paper, so let’s reverse the process. Let’s place a print head on a set of small wheels and let it move across a sheet of paper, thereby allowing a printer to become tiny.

The Initial Four Steps in “Future Proofing” Your Company

Last month we looked at how to “Future Proof” your company for 2017 and beyond by fostering visionary thinking. This involves moving past theSmall Business Planning

constraints of your current operations to embrace a future that is very different from today. We examined four components of this open-ended, re-conceptualizing process:

  1. To start to develop “ideal solutions” you must get inside your customer’s heart and mind to fully understand what your Customer’s needs are and how they sense these needs
  2. Then utilize the concept of “how ought the world to work” for your customer to create ideal solutions for your customer’s need
  3. During this process do not limit your possibility thinking, but start from a totally unconstrained point of view so that you think outside the box
  4. The goal of this process is to generate multiple “ideal solutions” that provide you with an array of options, which may include variants of some ideal solutions

Let us now examine the remaining four steps of “future proofing” your company.

Narrow your ideal solutions to a certain price level or target market

The fifth step is to narrow your ideal solution down to the best solution that can be provided at a certain price level or to a particular market that has pricing constraints. Keep in mind that you are still ignoring your current business in this process and are not taking into account how you currently operate.

Let us look at an example of this narrowing process. Say that you are a mid-priced cruise ship line, and you are completing this re-conceptualizing process. In this step you will evaluate various ideal solutions at a mid-market price level, not a luxury cruise line price level. During the previous steps, you should consider all the ways you could better serve your customer, no matter what the cost, even if a certain idea or option does not fit in your pricing range as a mid-price cruise line. This is because during this step you may be able to modify an idea that is too expensive to provide an improved solution to your current customer within various pricing constraints.

Bear in mind as you are completing this exercise, the absolute best solution you can provide to your customer at a certain price level may change over time with advances in technology or changes in the environment, energy, social, or political arenas affecting your market.

Decide what you are willing to change in your business to provide an improved solution to your customer

Small Business Planning in Atlanta, GeorgiaThe next step involves coming back to the real world and considering where your organization is currently at, and starting to visualize how your business could provide this ideal solution. This stage requires you to look at the personality of your company and its available resources in the context of being able to produce and deliver this ideal or perfect solution. This step also requires you to assess how willing you are to possibly change your entire company philosophy, business model, and operations to be the source of an ideal solution to your customer’s need.

The above process of envisioning, consideration, analysis, and deliberation should lead you to make decisions about how far you are willing to go in the process of creating an ideal solution to your customers’ needs. This phase automatically yields a continuum of options that are available to you as a business owner. You could choose to make the commitment to totally transform your business to be the provider of the ideal solution for your customer (which may also require you to transform your Delivery Channel). Alternatively, you could choose to do nothing at all. Or you could choose to do something in between. Included in this continuum of options are various incremental approaches to moving your current solution toward the ideal solution.

Develop the systems to deliver the improved solution

The seventh step involves determining what systems would need to be changed within your company to deliver the improved solution to your customer. This analysis requires you to consider, design, implement, and perfect the methodologies that will be necessary for delivering this new solution to your customer.

To supply this more desirable solution to your customer, you must engineer into your systems the quality and other attributes that your improved product must contain so that your business can produce the product. By concentrating on the optimization of the system that will be used to provide the new ideal product, you will as a consequence perfect both the product and the system that provides it.

Identify other changes you need to make in your business to provide the solution upon which you have decided

The last step in the re-conceptualizing process is to take a step back and consider what other things in your organization you may wish to change in Small Business Planning in Atlanta, Georgiaconjunction with providing an improved solution to your customer. To do this, once you have decided on what improved or ideal solution you will be providing, then re-examine your company’s Critical Success Factors to determine if any of them require updating.

If your re-conceptualizing process results in your entity basically continuing in the same direction as it has been going, then most likely you will not have to revise your Critical Success Factors. However, if you are making any substantial change to the direction of your business as reflected in its Vision, then most likely you will need to evaluate and possibly modify your Critical Success Factors and Strategy components.

Just like Zuta Labs did by developing a mobile, robotic printer which enables people to print anywhere and on any size paper, by using the concept and process of “how ought the world to work” to create ideal solutions for your customer’s need, you will be able to “Future Proof” your company.

If you need assistance with how to use this concept of “how ought the world to work” to transform your organization, please contact us using the below information.

Fountainhead Consulting Group, Inc. is an Innovation and Business Planning firm. During the past 17 years we have shown over 1,200 companies how to achieve their goals by using our unique, comprehensive and systematic, innovation, business planning and growth Structure of Success™, Innovation Academy™ and FastTrak Innovation Program™ methodologies. Using the components in these methodologies, each month we examine an aspect of how to transform your business or organization into a true 21st Century operation.

Office phone: (770) 642-4220

www.FountainheadConsultingGroup.com

George.Horrigan@FountainheadConsultingGroup.com

October 2016 Newsletter – “Future Proofing” Your Company for 2017 and Beyond – Part I

“Future Proofing” Your Company for 2017 and Beyond

Recently, industrial heavyweight companies Fujifilm and Hitachi announced plans to incredibly change the future of their respective companies by significantly investing in the area of Stem Cell research and development. These are marked departures from their traditional areas of focus.

In their announcement they said while Stem Cell research and development is a small sector now, it is expected to grow in Japan to $950M by 2020 and to $120B worldwide by 2030. This is a bold move based upon their view of where the world is going and their Vision for how they want their companies to look like in the future.

How does an organization foster such visionary thinking? How can a leader move past the constraints of their current operations to embrace a future that is very different from today? I call this open-ended process, re-conceptualizing a business.

“How Ought the World to Work”

I have found that a great way to jumpstart the re-conceptualizing process is to reflect on or ponder about “how ought the world to work” in the context of Small Business Planning in Atlantathe environment in which your business operates. This involves focusing on your Customer and envisioning the best way they could have their need met (i.e. how ought the world to work from the standpoint of their need?)

At the beginning of your re-conceptualizing process, absolutely do not limit or consider the meeting of your Customer’s needs in the context of how your existing business operates. In fact, it may be helpful to pretend that your business does not even exist! In essence, imagine in a perfect world the best possible way that your Customer’s goals could be met.

One of our clients, a Physician recruitment and Physician office training company, used this unconstrained view of their company to begin the process of re-shaping their organization into an online Portal for all things related to operating a Physician Office practice.

How Would an Ideal World Operate?

This step will require you to expand your thinking and develop your thoughts regarding how an ideal world would operate pertaining to your market and your Customer’s needs being fulfilled. In imagining how ought the world to work or operate, it may be useful to reflect on the “true values” of life, the “truths of life,” the entire concept of excellence, and how excellence would be manifested in your market.

Here are ten innovations from 1995 to 2010 where someone asked – What is the best way that our customers’ needs can be met?

  1. iPod
  2. YouTube
  3. Smart phones
  4. Groupon
  5. Facebook
  6. All-electric cars
  7. Civilian hypersonic aircraft for space tourism
  8. Apps for smart phones
  9. Civilian use of GPS

An Unconstrained Point of View

Small Business Planning in AtlantaTo properly complete the re-conceptualizing process, you must first examine and determine the ideal solution from an unconstrained point of view – you want to think outside the box and not limit your possibility thinking. By thinking about all the various options that could meet your Customer’s needs, you will be able to generate the greatest number of options, possibilities, and alternatives for enabling your Customers to achieve their goals.

While some of these ideas may be unrealistic from a technical standpoint or pricing perspective, the ideas will spawn other ideas, thoughts, and concepts that may be more practical. One way of looking at this step is that it is a uniquely targeted method of brainstorming related to what you can do with your business. The outcome from this uniquely constructed method of brainstorming is then eligible to become your renewed Vision for your business.

Generate Multiple “Ideal Solutions”

Please remember that the above process may not yield just one ideal solution; it may present multiple ideal solutions. In fact, this exercise of looking at how ought the world to work may provide you with an array of options, which may include variants of ideal solutions. At this point in the exercise, do not let your possibility thinking be constrained by costs to deliver or price points in your market; the goal is to develop as many excellent ideal solutions as possible.

An example of this is when one of our clients, a large HVAC company, went through this process they ended up with several very different options for moving forward. They allowed themselves to fully flesh out each one independently and once they had considered the advantages and disadvantages of each one, they choose one that over the past 8 years has generated a 10-fold increase in revenue.

Get Inside Your Customer’s Heart and Mind

Keep in mind that to fully understand what your Customer’s needs are and how they sense their needs, you must get inside their hearts and minds. To Small Business Planning in Atlanta, Georgiafully comprehend your Customer’s needs, you must understand and address their perceived short-term, intermediate, and long-term goals, and the related emotional state that they perceive they want to be in as a result of achieving their goals.

This entire concept of getting inside your Customer’s heart and mind is the foundation of preparing for 2017 and beyond because the world is changing and changing fast and your organization must be ready for these changes.

In next month’s Newsletter, I will cover the remaining four steps of “future proofing” your company by looking at how ought the world to work.

If you need assistance with how to use this concept of “How ought the world to work” to transform your organization, please contact us using the below information.

Fountainhead Consulting Group, Inc. is an Innovation and Business Planning firm. During the past 17 years we have shown over 1,200 companies how to achieve their goals by using our unique, comprehensive and systematic, innovation, business planning and growth Structure of Success™, Innovation Academy™ and FastTrak Innovation Program™ methodologies. Using the components in these methodologies, each month we examine an aspect of how to transform your business or organization into a true 21st Century operation.

Office phone: (770) 642-4220

www.FountainheadConsultingGroup.com

George.Horrigan@FountainheadConsultingGroup.com

September 2016 Newsletter – Seizing the Opportunity to Triple Your Revenue

Seizing the Opportunity to Triple Your Revenue

Last month we examined a major force in the business marketplace – the threat of “disruption” and how to overcome it by creating game changing innovations within your company.

This month I would like to look at the flip side, the incredible opportunity being presented to virtually every company or organization in the world.

Unprecedented Middle-Class Growth

According to a number of experts, including Brookings Institution scholar Homi Kharas, the worldwide middle class will increase from 1.8 billion to 4.9 billion people by the year 2030. This increase will mainly occur in Asia and India, however significant middle-class growth will also take place in Central and South America, the southern fringes of Asia, Africa and the Middle East.

According to organizations like the United Nations and the Organization for Economic Co-operation and Development (OECD), currently middle class is defined as someone who earns or spends $10 to $100 per day – depending on the local cost of living.

At that point a person has enough disposable income to purchase consumer items like smart cell phones, microwaves, upscale clothing or consider buying a car.

As the UN suggests, the growth is being driven by industrialization and the globalization of the economy. The industrial revolution of the 19th Century and globalization of the economy in the second half of the 20th Century transformed the economies of much of the world. As this continues, the move from agrarian to industrial societies in other countries will generate income increases that will create enormous groups of middle class consumers.

Why This Matters to You

But what does this mean to you?

It means that there will be consumers everywhere in the world, not just in your current country. Business Small Business Planning in Atlanta, Georgiaopportunities will explode. This explosion in the middle class and development of the transportation and related systems necessary to get goods to them will enable you to sell products worldwide.

For service companies the demand for and infrastructure (i.e. the Internet) required to deliver them will allow you to provide services anywhere on the Earth. The unprecedented opportunity to deliver medical services globally will raise the standard of living and improve the health of much of the world.

Tourism will explode because many more people will have the time and money to see areas outside their local geographies. That is why there has been a recent binge in airlines buying planes – they know this travel explosion is coming.

The bottom line is that the Internet and globalization are changing everything!

As long as trade wars and major disruptions from terrorist attacks can be avoided, the future of the world and growth opportunities this presents for businesses looks very inviting.

Innovation is the Key to World-Wide Growth

So how does a company get across the chasm of threats from disruption to the land of 21st century opportunity? By applying innovation to itself to develop a much larger, even a global footprint.

To do this, closely consider what your organization currently does and then examine how to take advantage of this nearly tripling of the world-wide middle class? That is, how can you tap into consumers across the world? What actions can you take to start selling your products in other countries? Where do you need to begin to become a global services company?

Small Business Planning in Atlanta, GeorgiaAdditionally, how could you go about delivering medical products and services across borders? What steps could you take to avail yourself of the explosion in world-wide tourism and related services occurring? Where could you begin to use the Internet more fully to reach this global market?

At the core of all these opportunities is the need for and call for innovation. Once the above opportunities have been deeply considered, then closely examine your company to determine how you can apply innovation to it to take it to the next level.

Ways to Go Global

Increasingly, there are more and more Federal, State and Regional organizations that can help you expand internationally. Also, many Industry Organizations offer assistance with taking these steps.

Alternatively, instead of taking the actions by yourself, you could partner with another company in your country that is already doing business overseas.

Another tactic to utilize is to contact foreign companies doing business in your geographic area and provide innovative services to them as your customer. Once they are pleased with your products or services, ask them if they could facilitate you doing the same for their operations in other countries.

If you are already operating in foreign lands, use this new-found understanding of the upcoming middle-class growth from 1.8 billion to 4.9 billion people to ignite your commitment to fully embracing the company-wide innovation that will be necessary to avail yourself of this opportunity.

By taking these steps you will be able to grow revenue, attract new customers, and generate more profits.

If you need assistance with how to use innovation to grow your global presence, please contact us so we can show you how to do this by using innovation to transform your organization.

Fountainhead Consulting Group, Inc. is an Innovation and Business Planning firm. During the past 17 years we have shown over 1,200 companies how to achieve their goals by using our unique, comprehensive and systematic, innovation, business planning and growth Structure of Success™, Innovation Academy and FastTrak Innovation Programmethodologies. Using the components in these methodologies, each month we examine an aspect of how to transform your business or organization into a true 21st Century operation.

Office phone: (770) 642-4220

www.FountainheadConsultingGroup.com

George.Horrigan@FountainheadConsultingGroup.com

June 2016 Newsletter – Four Keys to Creating High Employee Morale and Satisfaction

Four Keys to Creating High Employee Morale and Satisfaction

Recently, during a Q & A session at the end of one of my presentations on Igniting Innovation Within Your Employees a person asked, “How can I improve my employee’s morale and satisfaction?” This is a very good question because having a high level of morale and employee satisfaction may very well determine how motivated and engaged your personnel are. And great employee engagement will yield you happy customers and increased revenue and profits.

A Pet Peeve of Many Business Owners

Over the years I have had countless discussions with business owners regarding the challenge of getting their personnel truly motivated. This is often a pet peeve of many business owners. Obviously, if a business owner or leader is going to achieve their business goals they need satisfied and productive employees. Some company owners feel that if they are paying a fair wage, what more could employees want? Just paying a fair wage is not going to get you the high employee morale and motivation you desire.

Achieving Employee Satisfaction

What is necessary to have satisfied employees with high morale? I won’t try to cover this entire topic in thisSmall Business Planning in Atlanta, Georgia newsletter (on which thousands of books have been written), but I will share with you the most important things that have come up in this area with the 1,200 companies with which we have worked.

First of all, we must separate “motivators” from “non-motivators” in the workplace. Motivators are things that will actually increase an employee’s performance over their normal “base line” on a continuing basis. The presence of motivators puts your staff in the “zone.” The absence of a “motivator” becomes an impediment to having a contented and productive employee. Contrarily, a non-motivator is a “given,” something that is expected as part of the employee-employer relationship. The providing of a non-motivator, such as continued employment, reasonable compensation or fringe benefits merely gets you to the base line.

Let’s examine four motivators.

A Team Atmosphere

Many studies have shown employees want to work in a true collaborative, team environment. This includes getting constructive input, support and encouragement from team members. In settings like this they are more content and productive than in a non-team environment.

A key element of creating a team atmosphere is to communicate and practice the concept “we all depend on each other” and we are all working towards a common and shared goal. Just like the players in football team where there is mutual commitment to the other team members, employees end up feeling bonded to fellow employees and, therefore, to the business that is creating the team environment.

The development of a team environment is the single most influential step in creating motivated and highly satisfied personnel.

Making a Difference in Their Customers’ Lives

Small Business Planning in Atlanta, GeorgiaEmployees find it extremely gratifying to know they are positively impacting their customers’ lives by enabling them achieve the goals related to your product. Environments that share customer testimonials with their staff and tie this to the employees’ actions harvest a high level of morale and satisfaction.

It is critical to celebrate the positive results your workforce is providing to your customers on a regular basis. This should involve sharing both individual and group recognition of the difference your personnel are making in your customer’s lives.

Employee’s Opinions Being Solicited, Valued, and Used

By nature, people want to be able to influence, effect, or change their future in a positive way. When an organization invites employees to provide input on various issues impacting their work environment and your business in general, they appropriately feel this is “my company” because they had a say in its operations.

This sense of quasi ownership causes most people to work harder, go the “extra mile,” and look out for the business’ good. This results in people thinking outside the box to try to make the company better. All of these actions translate into two things: first, employees are more motivated which results in better performance; second, the business performs better.

Your Business Impacting the World in A Positive Way

Various surveys have shown people are happiest when they feel they are part of something bigger than themselves. Most people realize that there is relatively little that they can do on their own to positively impact the world.

If an employee shares a “vision” to impact the world in the same way as their employer, they may even work for an organization for free (e.g., Peace Corps), or at a compensation level that is less than a market level. They will work long, hard hours and be extremely productive because they “believe in” what they are doing—it is more than a job.

Therefore, to harvest this benefit you want consider how your company is making the world a better place and convey this to your personnel. This information should be shared on a periodic basis and in creative and engaging ways.

If you need assistance with creating a positive and motivational work environment please contact us because we can show you how to do this and obtain the high employee morale and satisfaction that will yield you happy customers and increased revenue and profits.

Fountainhead Consulting Group, Inc. is an Innovation and Business Planning firm. During the past 17 years we have shown over 1,200 companies how to achieve the goals for their business by using our unique, comprehensive and systematic business planning and growth methodology, the Structure of Success™ so they can Work Less, Make More and most importantly Have Fun in Their Business. Using our Structure of Success™ methodology each month we examine one of 12 areas of a business or organization.

Office phone: (770) 642-4220

www.FountainheadConsultingGroup.com

George.Horrigan@FountainheadConsultingGroup.com

May 2016 Newsletter – How to Find the Big Money

How to Find the Big Money

Everyone wants to have a “successful” business. But what does the term successful really mean?

There are many aspects to having a successful company, but in every definition the concept of profitability is present. Transcending this, from an overall standpoint, profitability enables the continuance of an organization – and all of the benefits that flow from its existence.

This month I would like to examine a key tool for projecting and examining your profitability – a Break-Even Analysis. But why is this important? There are three benefits to knowing your company’s Break-Even point:

  1. It enables the establishment of the point where you begin to make a profit
  2. It allows you to determine a key piece of your working capital needs
  3. It facilitates business projections and expansion planning

Unfortunately relatively few organizations perform a Break-Even Analysis because they don’t know where to start.

To create a Break-Even Analysis you need three sets of data. You can do this analysis on a monthly, quarterly, or, likeSmall Business Planning in Atlanta most businesses, an annual basis. Additionally, you can do this for a location, region, division or the entire company.

Your Fixed Costs

The first step is to add up your fixed costs for a given period of time (e.g., monthly, quarterly, or annual). Your fixed costs remain constant in the short run; for instance, your rent, insurance, utilities, etc., whereas your Variable Expenses change in relation to the Revenue of your company. See below for an easy way to identify your Fixed Expenses. The total of your fixed expenses is recorded as a horizontal line your Break-Even Analysis electronic spreadsheet.

Your Variable Costs

Second, you need to identify the variable expenses for your business – which are the ones that change in a direct relationship to your revenue. These include your Cost of Sales expenses (which are the expenses that are directly related to the production of your revenue) and any of your overhead expenses that vary with your revenue, such as support staff, supplies, training, etc.

Creating Your Break-Even Analysis

Small Business Planning in AtlantaThe easiest way to identify and separate your Fixed costs from your Variable costs is to print out your organization’s Chart of Accounts and for the accounts in your Cost of Sales and Expenses sections mark an F next to each account that is a Fixed cost and a V next to each account that is a Variable cost. Next, generate an Income Statement for the time period you want to use for your Break-Even Analysis.

Then using your Chart of Accounts noted with F’s for Fixed costs and V’s for Variable costs, transfer these F’s and V’s amounts from your Income Statement, line-by-line to separate Fixed and Variable sections you have created in the electronic spreadsheet that you are using to create your Break-Even Analysis. Next, total all of the F accounts and the V accounts. The total of your F accounts is plotted as your Fixed Expenses.

Then using your Income Statement determine the percentage relationship between the sum of your Variable Expenses in your electronic spreadsheet and your total Revenue. For instance:

For the year ending December 31, 2100

                                                                              Company                            Company

                                                                                      A                                        B

Total Variable Expenses $80,000 $105,000
Revenue $200,000 $300,000
Variable Expense Percentage 40% 35%

Using the Variable Expense percentage that relates to your projected Revenue, plot your Variable Expenses starting at the point your Fixed Expense line intercepts your Y axis and show these increasing at the slope of the percentage relationship between your Revenue and Variable Expenses.

Lastly, with both your X and Y axis using the same scale, plot your revenue starting at zero and show it increasing at constant slope.

Interpreting Your Break-Even Analysis

Once you have plotted these three lines, the point where your revenue line crosses your variable expenses line is your Small Business Planning in Atlanta, Georgiabreak-even point. This is the point where your business neither makes a profit nor losses money.

The difference between your Revenue and your Variable Expenses lines at various levels of Revenue to the left of your break-even point represents the loss your business would incur at various levels of revenue.

Whereas the difference between your Revenue and your Variable Expenses lines at various levels of Revenue to the right of your break-even point represents the profit your business would generate at each level of revenue. This is where your Big Money is at.

The lower is the revenue amount at which you reach your break-even point and therefore begin to make a profit, the lower the amount of risk that your business has and the easier it will be to attract investors to your business.

Utilizing Your Break-Even Analysis

As we saw above the difference between your Revenue and your Variable Expenses lines at various levels of Revenue to the left of your break-even point represents the loss your business would incur at various levels of revenue. This information allows you to determine how much working capital you would need at the stated level of revenue to offset the drain on your cash because, in fact you are losing money at these levels.

Whereas the difference between your Revenue and your Variable Expenses lines at various levels of Revenue to the right of your break-even point represents the profit your business would generate at each level of revenue. You can use this information to facilitate business projections and expansion planning. This information also shows you the return that you could receive from growing your company to various levels.

Therefore, creating and using a Break-Even Analysis is a crucial tool you can utilize to create a successful business.

If you need assistance with creating and using a Break-Even Analysis please contact us because we can show you how to fully use this tool create an even more successful business and therefore find the big money.

Fountainhead Consulting Group, Inc. is an Innovation and Business Planning firm. During the past 17 years we have shown over 1,200 companies how to achieve the goals for their business by using our unique, comprehensive and systematic business planning and growth methodology, the Structure of Success™ so they can Work Less, Make More and most importantly Have Fun in Their Business. Using our Structure of Success™ methodology each month we examine one of 12 areas of a business or organization.

Office phone: (770) 642-4220

www.FountainheadConsultingGroup.com

George.Horrigan@FountainheadConsultingGroup.com

January 2016 Newsletter – Why Own A Business?

Why Own A Business?

Recently I attended a conference of business owners in which the speaker, Bill challenged the attendees with the question “Where do you really want to take your business?” Most of the business owners were initially at a loss for words in response to the question.

Indeed, they were so busy with the tyranny of the urgent within their organization that they had not taken the time to reflect on their long term goals.

As I thought about the question I realized that there are in reality three related questions that should be considered:

  1. What are or were the real core reasons why you started your company?
  2. Very specifically, what do you want your enterprise to look like 3, 5, 10 or even 20 years from now?
  3. What kind of lifestyle do you want your company to provide you with?

The reason that the first question is still important is that it may affect where you want to take your business in the future.

Since we are in the month of January and the concept of New Year’s Resolutions is probably fresh in your mind I thought that it might be very useful to address these three questions from the unique perspective of considering – what are the true benefits of owning a business? In other words, is starting and growing a business really worth the effort?

Advantages of Owning a Business

 Listed below are a number of potential advantages of owning a business that I came up with:Small Business Planning in Atlanta, Georgia

    1. You have control over the decisions affecting your life.
    2. You have the creative freedom to potentially do whatever you want to do with your business.
    3. You have extensive flexibility as to what your workday, work week, and personal schedule looks like.
    4. You obtain the personal satisfaction and pride that comes from owning a thriving and successful business.
    5. You have the self-esteem that comes with operating a business that is a pillar of your community and society.
    6. You gain the personal fulfillment that comes from pursuing your dreams.
    7. You have a business that gives you a purpose for your life.
    8. You can increase your wealth dramatically through a successful business.
    9. In essence, you have complete job security and you do not have to worry about age-related job biases.
    10. You can ease into retirement slowly and work the amount of hours you wish to work as you age.
    11. You can possibly strike it rich by selling your business, providing you with an exit strategy and retirement lifestyle that you could not achieve otherwise.
    12. You can create an organization that you could pass on to your family.
    13. You are able to tailor your fringe benefits to meet your particular needs and personally benefit from the tax laws.
    14. You can benefit from the many tax advantages that are available to business owners.
    15. You reap the benefits that come from strengthening your community as a result of your business being part of your community.
    16. Depending on the type of your business, you obtain the satisfaction that comes from positively impacting society and the world.
    17. You realize the incredible sense of satisfaction that comes from creating and providing jobs for other people.

Why Do People Really Start Businesses?

Small Business Planning in Atlanta, GeorgiaWe have worked with over 1,200 companies in the past 17 years and what we have found is that the vast majority of people start businesses not just for financial reasons, but for lifestyle objectives.

Therefore, it is very important to figure out specifically how you want to use your company as a “vehicle” to get you from where you are in life to where you want to go.

To assist you in thinking through this – how you could use your company as this “vehicle” to take you where you want to go in life, I would suggest that you review the above 17 items and then re-sort them according to your priorities.

Next, as part of your New Year’s Resolutions set very specific goals to accomplish your priorities. Then finally, develop a comprehensive strategy to achieve your goals.

If you need assistance with creating a comprehensive strategy to take your organization where you want it go, so you can have the lifestyle you long for, please contact us. We can show you how do this in an easy, straightforward way as a result of using the principals in our unique Structure of Success™ methodology.

Fountainhead Consulting Group, Inc. is an Innovation and Business Planning firm. During the past 17 years we have shown over 1,200 companies how to achieve the goals for their business by using our unique, comprehensive and systematic business planning and growth methodology, the Structure of Success™ so they can Work Less, Make More and most importantly Have Fun in Their Business. Using our Structure of Success™ methodology each month we examine one of 12 areas of a business or organization.

Office phone: (770) 642-4220

www.FountainheadConsultingGroup.com

George.Horrigan@FountainheadConsultingGroup.com

November 2015 Newsletter – How to Foster Breakthrough Innovation in Your Organization

How to Foster Breakthrough Innovation in Your Organization

According to an insightful study by the executive development firm, Future Workplace, which examined how Millennials, Generation Xers and Baby Boomers function together in the work environment, it was found that the area they most desired training in was how to become more innovative. So in reality, the need for stoking the fire of innovation equally cuts across all generations.

Not only is innovation a top goal from the perspective of employees, but according to a PWC Global CEO Pulse Survey, 60% of CEO’s listed Innovation as their company’s #1 priority. While this study looked at large companies, from my experience this desire for innovation is a top objective for business owners and leaders of organizations of all sizes.

Innovation Does Not Just Happen, It Must be Lead

So everyone wants innovation. However, desiring innovation is like being for good government – everyone wants it, but how do you accomplish it?

Likewise, there are tons of innovation axioms like – “the best way to predict the future is to invent it” or “a business only has two functions – marketing and innovation”. But repeating a bunch of pithy sayings doesn’t create an innovative environment.

In reality, if innovation was easy – there would be a ton more Googles, Apples and Amazons.

Steve Jobs hit the nail on the head when he said “Innovation distinguishes between a leader and a follower.”

Innovation Leadership

In having worked with over 1,200 companies during the past 17 years, we hSmall Business Planning in Atlanta, Georgiaave found a key foundation to the entire innovation process is Leadership. But this is not just the standard leadership that it takes to guide an organization. There are three main ingredients to effectively leading and facilitating innovation.

Transformational Leadership

Transformational leadership is a first main ingredient of getting your entire company to fully embrace innovation. This kind of leadership is what Ronald Reagan and Franklin Roosevelt displayed when they communicated their far-sighted agendas that, in turn changed America.

With regards to innovation – transformational leadership conveys, in broad strokes, “this is the hill we are going to take”.

A leader’s primary role is to articulate, sanction, support and promote innovation. That is, to say in words and actions “this is important”. Saying that innovation is important needs to be a theme that is regularly espoused, not just a “one and done” – and this includes sharing success stories.

This is necessary because history has shown that for innovation to be successful, there must be an identifiable leader of it. Innovation initiatives without an identifiable leader do not succeed.

There must be a “face” promoting innovation. Issuing Purpose Statements, marketing collateral and corporate emails just does not work. There must be a cheerleader or champion of innovation at the highest level of an organization for the message to be taken seriously by your personnel.

A good example is 3-M. For decades their leadership has conveyed, in various ways, that innovation is important, crucial, and valued. This commitment is regularly seen with the introduction of new products that have been developed as a result of in-house innovation.

So where do you begin? A good first step is a have an in-person or virtual meeting with all of your staff and share that the world and your environment is changing and changing fast and your organization needs to embrace innovation to thrive in the future.

Empower and Release Your Personnel

Small Business Planning in AtlantaSuccessful innovation requires the commitment of time, money, and effort on behalf of an enterprise. Employees must be empowered both psychologically and with workplace tools necessary to create innovations.

This empowerment includes releasing your personnel to try new and different things – knowing full well that many may come to nothing. Part of this involves creating a safe environment where people know they will not be punished for innovation “failures” or maligned because their efforts came to naught.

Highly innovative organizations are willing to follow-up and follow through on behalf of new ideas. This involves providing sufficient resources to develop new ideas. This encompasses not just birthing the idea but seeing it through to its logical conclusion to determine if it is viable.

SalesForce.com, which is Forbes Magazine #1 rated innovative company, does this by first creating a broad vision for innovation and then empowers and releases their personnel to “figure it out”. They even have a process for empowering and releasing their staff, which is called V2MOM. V2MOM stands for “vision, values, methods, obstacles and measures” that is a mix of philosophies and products.

To put this into practice, examine your workplace environment and determine if you have created a “safe” environment where you are empowering and releasing your personnel to create innovations. If you have not, then take steps to provide the needed changes.

Provide Guidance and Direction

While you don’t want to try to micro manage innovation, you do need to provide guidance and direction toSmall Business Planning in Atlanta, Georgia your personnel involved with innovation initiatives at the appropriate times. There are two aspects to this support.

Evaluation of submitted ideas is a key role that leadership should play. In smaller organizations, top management should perform the appraisal themselves. Whereas, in larger companies an entire structure that is capped by one or more executives should be put in place to evaluate and guide the development of ideas and innovations.

The most important aspect of this guidance is that feedback is directly given to the person or team suggesting or developing the innovation. A huge problem in organizations of all sizes is that innovations go into a “black hole”, never to be heard from again. To ensure that ideas and innovations are recorded, their progress is monitored and the necessary resources are supplied to develop the innovation, Innovation Management Software such as Brite Idea Lab can be used to simplify and systematize the innovation process.

The second aspect is for you to act like a scout out in the old west and review and analyze your business landscape regularly. This involves looking at new trends, technologies, government regulations, competition, products, consumer shifts… This critical intelligence is then used to shape and direct your innovation efforts.

A great example of providing guidance and direction to its personnel is Intuit, the creator of Quicken® and QuickBooks®, which has developed an entire system to assist its staff to develop ideas and jump start innovation projects.

Tie Compensation to Innovation

Small Business Planning in Atlanta, GeorgiaAn indicator that this entire area of Innovation Leadership is now getting the attention it deserves is that some organizations are now tying executive and management compensation directly to innovation successes. This ensures that leadership has a vested stake in making sure innovation flourishes within their company.

In summary, to catapult your organization from where it is, to where you want it to go, applying innovation to your entity is key. As we have seen, innovation does not just happen by itself, it must be lead and guided from the top of a company.

So, how can you start down this path? Start by deciding to fully embrace innovation and then determine how to be the face of innovation within your business. Next put the processes in place to empower and release your personnel and provide the guidance and direction they need to develop breakthrough innovations.

If you need assistance with making innovation happen within your organization, please contact us so we can show you how to use this concept to take your business where you want it to go.

Fountainhead Consulting Group, Inc. is an Innovation and Business Planning firm. During the past 17 years we have shown over 1,200 companies how to achieve the goals for their business by using our unique, comprehensive and systematic business planning and growth methodology, the Structure of Success™ so they can Work Less, Make More and most importantly Have Fun in Their Business. Using our Structure of Success™ methodology each month we examine one of 12 areas of a business or organization.

Office phone: (770) 642-4220

www.FountainheadConsultingGroup.com

George.Horrigan@FountainheadConsultingGroup.com